Faced with disruption from various factors within and outside the organization, CMOs must evaluate and prioritize these forces of change, then translate this understanding into a new mandate for marketing.
Forbes. Monday, 29 Nov 2021 12:00:00 -0500.
KeyCorp (KEY) acquires XUP Payments, a B2B focused digital platform. This transaction will help the company offer its clients the best payment and banking services.
Zacks. Tuesday, 23 Nov 2021 12:53:00 GMT.
The difference between ordinary marketing and ABM investment is between spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely leads.
Entrepreneur. Friday, 05 Nov 2021 03:30:00 GMT.