B2B News

Here are three ways to validate your B2B startup idea before investing in the development of a product.
Forbes.  Thursday, 02 Dec 2021 07:30:00 -0500.

Faced with disruption from various factors within and outside the organization, CMOs must evaluate and prioritize these forces of change, then translate this understanding into a new mandate for marketing.
Forbes.  Monday, 29 Nov 2021 12:00:00 -0500.

KeyCorp (KEY) acquires XUP Payments, a B2B focused digital platform. This transaction will help the company offer its clients the best payment and banking services.
Zacks.  Tuesday, 23 Nov 2021 12:53:00 GMT.

The difference between ordinary marketing and ABM investment is between spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely leads.
Entrepreneur.  Friday, 05 Nov 2021 03:30:00 GMT.